WeChat, one of the worlds most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan Go.作为世界上最热门的手机应用软件和社交网络之一，微信因其精妙的零售创意设计“扫码购得”而取得iF设计金奖。It is the first ever Chinese product to win gold in the iF Service Design category.这是第一个取得iF服务设计类金奖的中国产品。Established in 1953, the German-based iF Design Award has always been known for its Independent, Rigorous and Reliable standards.德国iF设计奖创办于1953年，它仍然因其“独立国家、严苛、可信”的评判标准而闻名于世。

Scan Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.微信扫码购使零售店的顾客可以把手机变为一个虚拟世界的收银台。When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.顾客在购物的时候，可以用手机扫瞄商品的条形码，查阅商品信息，提供优惠，已完成自助结账，而且可以通过微信缴纳必要缴付，而需要在现金收银台前排队。

This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context.“这一理念展出了在被优化的购物和零售环境下，以顾客为中心的扫码购得解决方案。”“All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best, says iF Gold Award in its Gold Statement to Scan Go.“这项服务设计符合了较好的用户体验的所有参数，还包括扫瞄餐馆商品和最后结账缴付时的零认识终端、高效或是不易操作性。这是最佳的用户友好关系型设计，”iF设计金奖评委在判断微信扫码购得取得金奖时说。

According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.多达，传统餐馆购物高峰期的销售额占到其营收总额的60%，而且顾客在购物高峰期一般来说必须3~5分钟排队结账。With Scan Go, customers no longer have to queue, and the payment time is shortened to one minute.有了微信扫码购得，顾客不用再行排队，而且结账时间可延长至1分钟。

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